Souls sue Shoe Soles by the sea shore

San Francisco, CA: Already facing flak for its labour practices in Indonesia, shoe giant Nike is likely to receive a lawyer’s notice from NAIKY, the North American Institute for Karma Yoga. NAIKY alleges that Nike’s ‘Just do it’ ad campaign misrepresents and trivializes NAIKY’s core philosophy of disinterested action. Legal experts are however divided on semantic equivalence of the slogan to the well known Sanskrit doctrine. Explaining the slogan’s phenomenal success in the shoe industry, Sneaker consultant B.S. Greenfield says: “Whenever a barefoot adolescent looking at a 90 dollar shoe needs help in making a key financial decision, the slogan comes in handy”. In what promises to be a long legal battle, NAIKY’s director is steadfast and unwavering: “Yesterday, we fought for Basmati rice, today it is this. We are determined to fight this case tooth and nail, although we have no interest whatsoever in its outcome.”